The Phases of Website Design and Development

The process of website design and development involves several steps or phases. Usually, it begins from gathering all important data, then to planning, and finally to the creation of the website. After this, the website will have to be tested and maintained to make sure that it incorporates the right trends and latest developments in web design. The way designers carry out every phase of designing and developing a website usually varies to some extent, but in general, this are how it’s done:

Information Gathering

Basically, this is the first and most important step in order to design a successful website. This phase is aimed at obtaining a solid understanding of the business or the company the website will be created for. Usually, the client will be asked about the purpose and goal of the website: does it intend to sell a product, promote a service, or provide information? It is also very important that the designer knows who the specific target readers or visitors are, so as to determine the most suitable design style. Another important thing is your integrating the design with the website’s textual content.


This second phase is aimed at developing a site map, making use of the information gathered from the first phase. The site map lists all the pages of a website that will be accessible to users. As a guide to the website’s content, the site map is the key for visitors to navigate the site easily, which improves their user experience and give them a positive impression of your website and your brand. During this phase, the designer and the client works together to decide what elements should be used on the site, such as shopping carts, flash, interactive forms, and various others.

It is also during this stage you can start working with a creative agency, like Chun Tsubaki a brand creative specialist that is based in Singapore, to come up with graphic design ideas that fit your business’ image.


In the design phase, it is very important to note the target audience of the business. As previously stated, the target audience has a great influence to the choice of design style. For example, a website with art aficionados as the target audience will look much different compared to a website for sports enthusiasts. At this phase, the designer creates several prototypes or mock-ups for the website for the client to see and give comments to. This gives the client different options, while the designer gets to explore different styles and effects.


This fourth phase is centred on finally creating and testing the website. The design approved by the client will now be translated into codes by the designer or a programmer. In most cases, the website’s home page will be developed first to make the site technically active and give any visitor some idea of what’s in store. Creation of the interior pages then comes after. During this phase, the designer shall make the website “in progress” accessible to the client for viewing. Reactions, concerns and suggestions are strongly encouraged in this phase in order to develop an excellent website.

Testing and Delivery

To ensure the optimal functioning of the website, the designer will check the site and observe any errors by visiting all web pages and test out all its features. Compatibility issues are settled during this phase to make sure that the website can be viewed and accessed properly in all browsers, and that the site will still function even if there are any external changes (particularly regarding browser updates). As soon as the client gives the final approval, the website is now delivered to the client’s server. A last run-through of the website is conducted to confirm that it is fully functional.

Collaborating with a professional web designer will make this process a lot easier. Know more about Chun Tsubaki and the branding services they offer to businesses and individuals from Singapore. With an expert as a partner, you will never go with your website design and development once it has been delivered to your server.


Once the website has been launched, the designer will still continue to work with the client. This is to update the website and to incorporate the latest developments so it can serve the changing needs of the users. Both the client and the web designer can suggest and implement changes based on the demands of the website’s visitors. People will always look for something new, and so the website should also be updated on a regular basis.